Brand design rooted in curiosity, clarity and careful creative thinking
Hi, I’m Rae, a Brand & Creative Designer with over ten years’ experience helping organisations build distinctive brands, scalable design systems and thoughtful creative that connects with people.
LET ME SHOW YOU ↓
‘23 – 26 / FREELANCE
London Transport Museum
I joined the London Transport Museum as its new identity began taking shape. As part of the core team responsible for evolving the brand, I defined the colour system, visual conventions and brand guidelines that transformed a logo into a practical identity used across campaigns, exhibitions, print and digital communications.
‘25 / FREELANCE
Wellcome Collection
I refreshed the visual identity of Wellcome Collection’s When Science Finds a Way podcast, aligning it with the organisation’s updated brand. Working across podcast artwork, social media and digital marketing, I created a cohesive design system that ensured consistency while evolving the existing look and feel.
‘23 / IN-HOUSE
Founders Factory
I led the visual evolution of Founders Factory, developing a new identity, scalable design system and component-based website. Working closely with the CMO and developers, I translated strategic thinking into a flexible brand that could grow consistently across digital products and marketing.
‘19 / AGENCY
United Nations
Designed and delivered a global identity for a United Nations campaign, balancing consistency with flexibility across nine languages, five alphabets and a wide range of digital and print applications.
‘19 / FREELANCE
Pub Pride
I developed the visual identity for Pub Pride, a nationwide campaign encouraging safer, more inclusive spaces for the LGBTQ+ community. The brand was designed to unite participating venues through a flexible identity that worked consistently across digital, print and environmental applications.